Choosing a Small Business Location

Choosing a small business location

Choosing a small business location is a great deal more complicated than simply picking the cheapest building or office suite you can find.  A small business has to be easy to find for its customers, and you have to be in a place where you are free to make it known that your business lives there without being encumbered by surrounding businesses or vacant offices.

A small business location has to accomplish three things.  The place where you are has to look good.  You can't survive in a community that doesn't look good, because no matter how hard you try, you can't be the one thing that shines in a nasty complex.

A small business location also has to give you options for expansion.  The worst thing you can do to yourself is choose a space you'll outgrow in six months.  This will mean a move that might turn off your customers.  While they may be happy for you, they are not going to want to learn a new location every time you need to expand your operations.

Finally, choosing a small business location should allow for your customers to easily find you.  Yes, there are a myriad of office complexes that are easy to find, but is your office easy to find in the muck that surrounds it?  When you are in a place that is hard for people to find, you will have a very hard time convincing customers that coming out to see you is a good idea.

The best small business location is a place that is so easy to get to that you have customers dropping by just because it was on their way home or to the office.  This is the best way to cultivate face-to-face relationships with your customers.  You give them a place to go that they like and they'll keep coming back.

A business has to feel free to live in a space where it can thrive and grow, and you cannot thrive and grow in a poor location.  You may feel that you have no other options, but the reality is much better.  There are tons of office spaces and storefronts that are easy to find, look good, and give you the chance to expanding without moving every few months.

You don't just put your small business somewhere where you can put up your sign quickly.  No, you put your small business in a place where people want to go.  The most loyal customers will bring their friends by, and the customer base will grow from there if you carve out a niche for yourself that no one else has.  Don't relegate yourself to some back alley.  Choose a location that is perfect for your business today.

Create Social Media Accounts for Your Business

Create Social Media Accounts

Create social media accounts for your business not just because social media sites are fun to use but because everyone is using them.  Nearly all of your potential customers are on social media sites, and they can be easily drawn to your business if you have a presence.  Every small business would benefit from social media because it is a free testimonial page for your business that can spread the news about you like wildfire.

Small business social media accounts are not a new thing in today's economy, and your website users  understand that companies have to do their best to bring in customers.  Setting up an account for your small business is just the first step to using social media properly.

When you start using social media to promote your small business, you cannot just promote your business.  It's actually much better if you are using the site, as the owner of the business, as if it were your own social media page.  Therefore, you post things that are of interest to the business as a whole.  You repost things you find that relate to your business and make you seem human.  Nobody online wants to read ads from someone who sounds like a bot, but people who see posts that are fun and interesting reposted to your page are more likely to follow your business and become patrons.

Some social media websites are the best place to reach friends and family because they can, in turn, recommend your business to their friends and family.  This is the best way to build a customer base in your community because many of the people on sites like Facebook have friends who live near them.

Create social media accounts for your business on every website that you think will help add to your customer base.  It is a good idea to be on the site, but you have to enjoy using the site.  The more you enjoy it, the more your followers can see it.  When you put those two things together, you end up with more excited followers of your business' page.

Small business social media accounts do not have to be a place where you endlessly promote your business as if you are a bot that's just pumping out messages.  Social media sites are a place where you can interact with current and potential customers in a non-business environment.  People who enjoy you are more likely to frequent your business in the future.

If you think that social media is only a cheap way to gain customers, you are missing out.  You can gain a great following on social media, and all for the price of some time in front of the computer.